Sustainable products – packaging. What does sustainable mean to you?
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people.(www.investopedia.com)
To me, this seems fair and accurate. Although in an extremely competitive world, its not always easy for businesses to adhere to these ideals.
Why Do I Produce Skincare?
One of the reasons I began formulating skincare was to have complete knowledge of every ingredient and where it came from. I am not adverse to using synthetic skincare. I use it regularly at work, but I do need to know exactly what those ingredients are and how they came to be.
More and more consumers are demanding knowledge of the ethos behind the products they are using. I welcome this attitude with open arms obviously with the K in KCH standing for ‘knowledge’. (Knowledge Choice Honesty)
But with someone like myself trying to operate a small business as sustainably as I can, I find it really hard to compete with companies who do not put emphasis on this ideal. For example; I would like to upgrade the packaging of my products. In doing so I will be introducing more materials for packaging? Bearing in mind the main reason I want to give the packaging a different look is more about aesthetics than the product itself. It will not make the product any better, it won’t moisturise more thoroughly or absorb beautifully into your skin anymore that it does already, but it would look more professional in boxes with extra ‘flouncy’ packaging. Should I do this? I am reluctant. www.investopedia.com
Where Do I Go From Here?
Upon reflecting on this on this post, I feel now I will not introduce more unnecessary packaging. I will concentrate on ensuring what I am using can be used again as much as possible whilst helping it look appealing to customers. The main emphasis will be on creating and selling an amazing product to use.
Do you think companies should completely reduce unnecessary packing? (Uneccessary meaning purely to make it look good, not having any benefit to the product.) If so, let me know your thoughts…